It can take many years to write a script, find the right talent, shoot videos, and edit the project. How did it turn out? It's all about the brand or the product. By embedding or sharing a video on social media, you cannot expect someone to watch. Your marketing strategy should include YouTube advertising at … Continue reading YouTube for Advertising: How to successfully Advertise on YouTube →

In the last few years, the business has undergone a revolution. Globally business is moving faster than ever, from blockchain and FinTech to AI and Cryptocurrencies. If there is one buzzword set to shape 2021, cryptocurrency will definitely be at the top of the list. Cryptocurrencies are hot news today, so they are worth paying … Continue reading Why You Should Avoid Cryptocurrencies in Ecommerce? →

If you are opening a new store, breaking even is not your end goal since you want to make a profit. The break-even analysis should be part of any business plan, since it indicates the point where sales revenues are enough to cover the costs of running the company. As most of the eCommerce businesses … Continue reading Why Is Break-Even Analysis Important for Your eCommerce Business? →

In an online business, a shopping cart page is an integral part of the customer's journey. Maybe you could consider a bridge between the product details page and the checkout process. It is possible that shoppers reached this page by adding items to their carts and indicating an intention to purchase. Customers should be able … Continue reading What Features You Should Include in Your Shopping Cart Pages? →

To take product photos, people often think that the most expensive camera is necessary. That's not true. Smartphones are everywhere, and they're being used almost everywhere, so why not for photography. It is possible to take great product photography with your smartphone, saving you the expense of hiring a professional. You might have decided to … Continue reading Smart Photography Tips: Capture the Best Product Photos Shots →